Snippets – product archives (woocommerce) & json schema.org local business

[frenchie]

I am kind of proud about my last 2 sites - highly optimized for SEO without using a huge and lumbering SEO plugin. I hope these code snippets help someone else.

https://www.ecole-ski-evasion.com and its French version. All interconnected using hreflang attributes and the SEO is all built in without using an inefficient SEO plugin.

The bits to remember if you don't want to use Yoast for example is this type of thing in your functions.php file.

1. The product archive for a woocommerce shop needs a meta description. This seems to work nicely for me:

add_action('genesis_meta', 'custom_seo_description');
function custom_seo_description() {
if ( is_shop() ) {
echo '<meta name="description" content="For children and adults, our school offers a range skiing lessons in the French Alps at Serre Chevaliers." />';
}
}

2. A title for product archive for a woocommerce shop - here we go

add_filter( 'wp_title', 'my_title_function', 10, 3 );
function my_title_function( $title) {
if ( is_shop() )
return 'Ski & snowboard lessons';
else
return $title;
}

And finally but not least. Your local business json being loaded onto the home page only. Just my example.

/* Json payload for local SEO */

add_action( 'wp_head', 'child_payload', 5 );

function child_payload() {
if ( is_front_page() ) { ?>
<script type="application/ld+json"> {
"@context" : "http://schema.org",
"@type" : "localBusiness",
"address" : {
"@type": "PostalAddress",
"addressLocality": "Saint-Chaffrey",
"addressCountry": "France",
"postalCode": "05330",
"streetAddress": "Centre commercial Le Serre d'Aigle, Place du Téléphérique" },
"name":"ESI Ecole de Ski Evasion",
"email":"[email protected]",
"hasMap":"https://www.google.com/maps/place/ESI+Ecole+de+ski+Evasion/@44.9333613,6.5869877,15z/data=!4m5!3m4!1s0x0:0xcedd352ab6a10f11!8m2!3d44.9333613!4d6.5869877",
"telephone":"+33 4 92 24 02 41",
"openingHours": [
"Mo,Tu,We,Th,Fr,Sa,Su, 08:45-12:00, 14:00-18:00" ],
"Image": "https://www.ecole-ski-evasion.com/wp-content/uploads/2017/04/ski-school.jpg",
"logo" : "https://www.ecole-ski-evasion.com/wp-content/uploads/2017/04/ecole-ski-logo.png",
"url":"https://www.ecole-ski-evasion.com",
"sameAs" : [ "https://www.ecole-ski-evasion.fr", "https://www.facebook.com/EcoleDeSkiEvasion", "https://plus.google.com/113181281635819810244/, https://www.youtube.com/channel/UCSFIqTft-rpUu9r5RkUzx_g"]
}
</script>
<?php }}

Using this code and your normal Genesis SEO settings, a large SEO plugin becomes pointless for me at least.

[Victor Font]

SEO is a lot more complex than just using the code you suggest. Thanks for posting and glad it works for your needs.

---

Regards,

Victor
https://victorfont.com/
Call us toll free: 844-VIC-FONT (842-3668)
Have you requested your free website audit yet?

[nobs]

Thanks so much Frenchie - that is very helpful & exactly what I needed! Much appreciated.

[Author]

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