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My site is a Hawaii based site, but we have a lot of potential Japanese and other international clients. How do you go about making it show up in English for English speakers, but in Japanese or other languages for other potential clients in their native language? We want to increase our reach. Thanks.
You need a language plugin like WPML or Polylang, or one of the many others.
Languages plugins don't provide the translations though. A translation is specific to an individual website. The plugins allow users to switch to their language of choice.
Whatever child theme you using has the language files in its language directory. Genesis also has a language file. These base files are in English. Using a tool like Poedit, you can translate the files your self, or hire a translation service.
Plus, you may have to translate plugin output as well if the plugin supports language translations.
Translations are not easy and it can get to be an expensive endeavor when you're dealing with many languages.
Thanks for the great information, Victor!
I was reading how some plugins could do it, but was thinking for sure they couldn't do that good of a job. Using Google translate is often a joke and I wouldn't want to make people angry from a botched translation. I was thinking it was probably going to be some serious work.
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