Facebook Pixel Event Tracking

[Kiwi Brandon]

Hi there,

I have added the Facebook Pixel code to Genesis theme settings as a header script.

I now need to install a modified version of that code to a specific page to track conversions, as per Facebook instructions here: https://web.facebook.com/business/help/402791146561655

I can add this in the scripts section of the relevant page, but then I would have two Facebook Pixel Code blocks, one with the additional Event Tracking section and one without.

Is there any way to have just one modified Facebook Pixel Code block displaying on that page?

Many thanks!

https://www.driveline.co.nz

[Victor Font]

There is, but it requires using a WordPress/PHP conditional to determine what page you are on to serve the correct code. You have to add the code to functions.php. The Genesis/Theme Settings/Header scripts area doesn't allow for PHP execution. Any PHP added to that area will be displayed as literal strings in the rendered source code. The code you would add to functions.php would look something like this:

add_action('wp_head', 'my_facebook_tracking_pixels');
function my_facebook_tracking_pixels() {

    if( is_page( 'xx' ) ) {
        ?>
        /* add specific script here */
        <script>
            
            
        </script>
    <?php
    } else {
    ?>
        /* add general script here */
        <script>
            
        </script>
    <?php
    }
}

Change the 'xx' parameter for is_page() to the ID of the page you want the specific tracking code on. Be very careful doing this and do not edit functions.php through the WordPress editor. If you make a mistake, your site will come down. Always edit functions.php with a text editor through FTP.

---

Regards,

Victor
https://victorfont.com/
Call us toll free: 844-VIC-FONT (842-3668)
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