Customize Next/Previous Links on Posts

[jorwesflow]

I have styled the links just fine, but it's the text and arrows I'd like to be able to change to something custom. How is this achieved? I've seen a lot of stuff around the www that just isn't quite working for me.

http://www.affordableonlinedegrees.net/blog/

[jorwesflow]

Okay, in genesis/lib/structure/post.php there's this:

function genesis_prev_next_posts_nav() {

	$prev_link = get_previous_posts_link( apply_filters( 'genesis_prev_link_text', '«' . __( 'Previous Page', 'genesis' ) ) );
	$next_link = get_next_posts_link( apply_filters( 'genesis_next_link_text', __( 'Next Page', 'genesis' ) . '»' ) );

But how do I change this properly in my child theme?
And more specifically, how would I change the ascii double angle quotes ( « and » ) to something of my choice? i.e. a custom background image like an arrow?

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