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Landing pages are often used as part of a paid advertising campaign where visitors are led directly to the landing page rather than to your homepage. That's why they usually don't show up in the menu of the site, the visitor is not normally intended to come from the website, but from a paid link somewhere like on Google.
As to the menu not being on there, I think it's a custom for landing pages not to have links on them. People as OK with losing visitors rather than letting them take an action other than what you want them to do. But let's face it, if you don't have obvious links to other areas of your site, you're going to waste money and lose people who may have otherwise become customers (or subscribers or whatever) via a slower path than the one you wanted them to follow. It's kind of arrogant. Plus, what's stopping people from just going to the main URL by removing the rest of the address.
Tim Norton