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I created widget areas on the homepage using shortcodes. The actual shortcodes are inserted on the frontpage.php file. I put the website up onto the server and the client who is a web-designer himself wants to use the SEO Yoast plugin? He now tells me the website is useless to him as Yoast will not pick up those widget areas. Is that true? I'm gutted. Is there anyway to do SEO for widgets that have been inserted into the frontpage.php file as shortcodes? I'm really needing help on this.
Google picks up text in widgets and everywhere else. Yoast provides fields to edit meta data and add social information. It does not magically do SEO for you.
Yoast helps with SEO but widgets don't harm SEO if you are good at SEO in the first place - which means a lot of writing and getting good links from other sites in your area of expertise among many other things. There are hundreds of algorithms that Google uses, Meta data is one of them but if your meta description doesn't jive with the visible content, then, naturally, that won't work.
SEO is, to me, a time consuming, specialized service.
Focus on local SEO, or niche SEO, it works best.
The biggest text on the page, even if that is not h1, has the same impact on SEO. Text in paragraphs is considered content.
Of course, there are many in the industry that will argue that a keyword-targeted H1 will not help a page rank. In an online whiteboard session, Rand Fishkin described some tests that were run to see the importance of H1 text. These tests resulted in discovering that having a keyword simply in a bigger font had the same impact as formatting it with H1 tags.
http://www.searchenginejournal.com/in-2014-how-important-is-an-h1-tag-for-seo/
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