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I'm building a site where organic SEO is very important for me. It's a niche, there's little competition, and any edge I can get will help me out tremendously. I know content is king, but I'm not launched yet, so I might as well do the URL structure right, if I still can. That being said, which URL structure would you suggest is best, for both technical reasons, and SEO?
example.com/dining (HUB for all dining)
example.com/dining/restaurants (HUB specifically for restaurants)
example.com/dining/cafes (HUB specifically for cafes)
example.com/dining/restaurants/red-onion-club (actual page for that venue)Or
example.com/dining (HUB for all dining)
example.com/dining/restaurants (HUB specifically for restaurants)
example.com/dining/cafes (HUB specifically for cafes)
example.com/venues/red-onion-club (actual page for that venue)Note I will also have hotels, bars, etc, with the same structure (give or take sub categories). It's also worth noting that I had to use post_type_link filter to make the first structure work, as the custom post type and custom taxonomy bases were conflicting. I've solved this, but I'm not sure how viable that is long term, if it's "hacky", etc.
Which of these is best?
Someone made an argument for the the second set, as the flat URLs are shorter, don't tie any location to a specific category (if a bar was also a restaurant, and vice versa), and if I change any naming conventions, the URLs never change, because they're all at /venues/the-location. However, the first set of URLs contains keywords in the URL that let users and search engines know exactly what they are. If it's a restaurant, it's in the URL, if it's a bar, it's in the URL, etc. The first setup also follows my primary navigation structure, and makes more sense to me when you look at the breadcrumbs:
Home > Dining > Cafes > Some Cafe
VS
Home > Dining > Cafes --> Home > Venues > Some CafeAs I said, I have both of these working on the technical side, I just need to know which I should go forward with. I see pros and cons to both, but I could use a push for or against either.
Here's the site at the moment so you can see the primary navigation, and what I'm going for - anightinburlington.com
As this is marked resolved, I believe you sorted this out!
I make WordPress websites using Genesis Framework.
Yep! I just went through all of my old posts (first page at least) that weren't marked as resolved, and responded to them if needed, and marked them all as resolved.
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