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Navigation tips on landing pages

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Community Forums › Forums › Archived Forums › General Discussion › Navigation tips on landing pages

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Viewing 7 posts - 1 through 7 (of 7 total)
  • Author
    Posts
  • January 17, 2015 at 8:29 am #137762
    Tonje
    Member

    Hello

    We have Agency theme. Any recommendation how landingpages should be structured? It will be confusing to have it on the main menu, but now we dont link them to anything - therefore its hard to keep updated too

    Thanks

    January 17, 2015 at 9:20 am #137765
    Genesis Developer
    Member

    Use logo and menu for landing pages. So user can easily navigate your site from landing page also.

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    You can request new tips/help.

    January 17, 2015 at 9:35 am #137769
    Tonje
    Member

    Thank you. What do you really mean with logo?
    Any advice for where to put the menu. Its kind of not related directly to the menu on the top of our page.

    Thanks

    January 17, 2015 at 9:50 am #137773
    Genesis Developer
    Member

    I am talking about header logo. So you can display logo and your primary navigation at header of your landing pages. So user can go to home page or any other pages from your landing page.

    Download Genesis Featured Posts Combo Widget | Simple Grid Layouts Plugin for Posts, CPTs and terms
    You can request new tips/help.

    January 17, 2015 at 10:02 am #137778
    Ren Ventura
    Member

    I'm of the belief that a full navigation menu should be left off of landing pages. Many landing pages, including ones found with many Genesis child themes, do not have the normal navigation menu that you find on other pages. The reason for this is because a landing page is supposed to reduce as much distraction as possible and lead the user to where you want them to go. However, I do think it's a good idea to include a logo with link to the home page so that navigation isn't completely eliminated. Having no way for the user to at least get back to the home page can be annoying.

    This is just my $0.02!

    Web & Software Developer & Blogger | RenVentura.com | Follow Me on Twitter @CLE_Ren

    January 17, 2015 at 10:50 am #137783
    Badlywired
    Member

    I agree with Ren. We have in the past done extensive A/B testing, for clients, on conversion rates on landing pages and landing pages without Navigation have higher conversion (normally form sign up). It is not a massive difference but enough to take seriously, in the region of 55% versus 45%.

    My techy blog WordPress and stuff badlywired.com

    January 18, 2015 at 1:45 am #137833
    Tonje
    Member

    Thank you so much for the advice. /
    So you mean a business logo with link to the frontpage /homepage on each landing page?. (sorry for bothering you, but do you have an example?)

    Also, how do you keep track of all the landing pages back end so you know that they are updated /makes it easy to keep track of them?

    Thanks again

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