Making Images & Videos to show in SERPS

[mshirley1964]

Hi all,
I have been trying to markup my data using microdata as per the documentation at schema.org but have yet to have any success at it. I have even tried the highlighter tool at google and run it through the verify tool which tells me "All Good". Yet when I look in google webmaster tools it tells me there are errors: "missing updated". Could someone please help me understand how to get images in serps? here is the code although i suspect wp or genesis is stripping/changing some of it. I am not saving it or even looking at it in visual editor, text only. here is the last code tried:

<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject"><meta itemprop="duration" content="T01M01S" /><meta itemprop="thumbnailURL" content="http://i.ytimg.com/vi/O7fFTScI9Lc/hqdefault.jpg" />
<meta itemprop="embedURL" content="https://youtube.googleapis.com/v/O7fFTScI9Lc" /><div id="schema-videoobject"><object width="640" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">
<param name="src" value="https://youtube.googleapis.com/v/O7fFTScI9Lc" />
<embed width="640" height="380" type="application/x-shockwave-flash" src="https://youtube.googleapis.com/v/O7fFTScI9Lc" />
</object></div></div>

Thanks in advance guys,
-Mike

[James]

How long after you added the code did you check your webmaster tools? sometimes it can take a month before webmaster updates.

can you see the code above when you view you page source code, this way you can see if anything is getting stripped out when you hit publish.

[mshirley1964]

Hi Jamie,

I think it has been about 3 weeks I have had it like that but I put in in webmaster tools right away as it appears to check it real-time.

I can see the code and it will strip stuff if saved in visual mode but as long as it stays in text mode it looks ok to me.

does the thumbnail need to be a certain size?
does it being marked up correctly guarantee that it will show serps? or does it have to be a domain with high metrics?

[mshirley1964]

I just ran live fetched code thru the verify tool and it came back "all good" as usual, went back to webmaster tools and it says the error "missing updated" was last detected May 23rd. and I have not made any changes to it in weeks.

[James]

try using this tool to make sure your code is correct for what you are displaying.

http://schema-creator.org/

[mshirley1964]

It does not have the Video itemtype/Video object, just "Movie" type, which is not the same and does not appear to output a thumbnail of the video in serps.

[James]

sorry, i'm not really sure myself on that one

this is probably not the best place to get advice on this, it is really for direct theme issues

have you tried the Genesis community on google+

https://plus.google.com/u/0/communities/113206330486200023679

there are a lot more Genesis folks on there, some SEO experts specializing in this sort of thing.

[mshirley1964]

I will try there. thanks.
Am just going to try using the article object with an image until i can learn more about it.

[James]

it does take time to learn all this new stuff

i think Genesis 2.2 is going to have more schema markup as well.

[Author]

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