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How Do I Include Image ALT Tags in Common Theme Images?

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Community Forums › Forums › Archived Forums › General Discussion › How Do I Include Image ALT Tags in Common Theme Images?

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  • February 12, 2016 at 1:55 pm #178912
    DocCohn
    Member

    I'm working on SEO on one of my sites and noticed that the theme images do not have any associated alt tags. Is there a way to include alt tags in the theme images, such as this one?

    http://www.peaksports.com/2016/wp-content/themes/executive-pro/images/icon-li-footer.png

    Thanks, Patrick

    http://www.peaksports.com/2016/wp-content/themes/executive-pro/images/icon-li-footer.png
    February 13, 2016 at 10:14 am #178965
    Gary Jones
    Member

    Images in themes tend to be shown as background images, and therefore don't require alt attributes (not tags). They do not contribute to the content of the site, and therefore no alternative representation needs to be given.

    For the example you've given, even if it is displayed inline (which would be less than ideal), the alt attribute should be an empty string (alt=""). It is purely for visual design, and again, has no bearing on the content and so no alternative text is needed. If you did give it, then screen readers would read out the redundant text and that would just distract from the actual content.

    The main thing to consider here, is that alt attributes re for human screen reader users. Any SEO benefit is most definitely a secondary factor, so trying to cater for SEO first will give poor results for your visitors.

    WordPress Engineer, and key contributor the Genesis Framework | @GaryJ

    February 13, 2016 at 10:42 am #178969
    DocCohn
    Member

    Gary: Makes a lot of sense. Thanks for clarifying background images vs content images.

    Patrick

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