Alt text in SERPs

[nazz]

Since updating to Metro I've noticed an odd thing. May or may not be connected.

I typically place images top left of blog posts. I use alt tags.

Lately I've seen the alt tag wording in the blurb with Google serps, creating nonsense.

Has anyone experienced this and/or know how to fix without getting into "hidden text" danger?

 

http://bit.ly/9QXDw4

[Zach Russell]

Hello,

Can you give me a little more info, for example a screenshot of the result or the query that you get that displays the alt text?

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Zach Russell
President, ProTech Internet Group

[nazz]

Here's an example, thanks for taking a look:

 

[Zach Russell]

Nazz,

Your prolem isn't with you needing to hide text, it's that you aren't using what is called a Meta Description tag. Please Read Moz's Post on Meta Desciptions for more info on the matter. That whole guide is integral for anyone who isn't completely familiar with SEO. In the post/page editor you will be able to make a meta description in the Genesis SEO settings. Wait a few days to a week and you should be golden. When you don't use a meta description Google Can use the text from the page to make one.

Hope this helps

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Zach Russell
President, ProTech Internet Group

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[nazz]

Thanks, Zach, for your advice. However, my interest is in the alt tag line from the media loader showing up in the SERPs, which it hadn't been doing previously. It's a technical question, not an SEO 101 question.

I find, in general, that I'm better off not using a meta description with news content and pages that are frequently updated. Google does a good job pulling the description and it often reflects the specific searcher's terms. There is no guarantee that Google will use the description anyway.

For standing pages that don't change, I'm all for the meta description, but that isn't my issue.

[Zach Russell]

Nazz,

 

I understand your question and it is a mixture between basic SEO and technical SEO. There isn't really any other way to fix your probother their than writing a meta description.  technical SEP and WordPress development is what I do for a living, and if I saw Amy white hat way for you to get around it I would tell you. There is no reason why you shouldn't write a meta description for every indexable page on your site, even if you have to update it when you update the page, it's only 155 characters. You should also note that Google makes about 500 algorithm changes a year so that Is probably why it worked before and doesn't now.

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Zach Russell
President, ProTech Internet Group

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